13 January 2012 Neil Robinson

flash in the can?

Funny. I’ve always had a kind of uneasy feeling about Adobe’s Flash. Maybe because I saw it as some strange black art practised by weird geeks in back rooms. Flash never felt right, somehow.

Seems my unease about it was justified. Adobe’s just said it’s pulling the plug on part of its giant Flash product portfolio.

Only their Flash Mobile product, that is. Now you might say, so what? But this move suggests a more seismic event to follow.

With Adobe now working on the technology to replace Flash Mobile, desktop Flash will soon find itself the next in line product for the axe. But why’s that such a big deal. After all, technology changes regularly. Why worry about Flash?

Flash has long been king of Animation City. But Flash is a proprietary product you had to buy to use. Its not the agonising death of another corporate cash-cow that is bothering me. It is what will take its place. And that’s HTML5/CSS3. Which few really know much about.

We could see a real slow-down in site development as people try to get up to speed. That’s not occurred before and it comes now, when the Internet is seeing its fastest growth.

But this isn’t all doom and gloom. HTML5/CSS3 has great potential, such as search engine-friendly sites which can actually be updated – once we decide on the final video format, that is…

Don’t go for Flash – but don’t expect cheap HTML5/CSS animation. Because no one’s found the HTML5/CSS3 can opener yet!

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