Just seen a client who started her business about three years ago. She had some amazing ideas and the guy who designed her site took it all on-board and produced a great website for her.

The site was highly graphical and Flash-heavy – in fact 100% Flash. It looks very cool, But its just not performing for the client.

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Thought about building a page for your business on Google+ yet?

While a Google Plus page may not appear to as sophisticated as Facebook mature offering, don’t underestimate Google’s strategy. Google knows web advertising and marketing and wouldn’t have taken on Facebook unless it thought it stood a real chance of success.

I’d expect Google to look after its own, too. So a business committing to their platform may enjoy benefits, such as targeted traffic or better search ranking. Maybe that won’t happen, but are you willing to risk it?

I wouldn’t walk away from that. A page takes minutes to set up and that’s another external link to your site. Given what the search engine optimization bandits want to charge you for their snake oil, you’ll have a better chance of Internet success with a Google+ page.

Google and Facebook own the Internet, so a Google Plus page is a good business decision. When you think about the potential net benefits of Google+, well – it would be rude not to…

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