There’s so many things you have to do when re-branding a business and working in digital sector doesn’t make it any easier!

In fact, in many ways, its more difficult. You have to get it right, or you’ll never live it down. You can’t invoice for the work, so it takes longer fitting it in between paying clients.

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I went to one of those business get-togethers this week and someone asked me what I did. I said I was a Internet strategist, which received a blank stare – so I tried to explain why people need Internet strategy – and what qualified me to offer it.

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Thought about building a page for your business on Google+ yet?

While a Google Plus page may not appear to as sophisticated as Facebook mature offering, don’t underestimate Google’s strategy. Google knows web advertising and marketing and wouldn’t have taken on Facebook unless it thought it stood a real chance of success.

I’d expect Google to look after its own, too. So a business committing to their platform may enjoy benefits, such as targeted traffic or better search ranking. Maybe that won’t happen, but are you willing to risk it?

I wouldn’t walk away from that. A page takes minutes to set up and that’s another external link to your site. Given what the search engine optimization bandits want to charge you for their snake oil, you’ll have a better chance of Internet success with a Google+ page.

Google and Facebook own the Internet, so a Google Plus page is a good business decision. When you think about the potential net benefits of Google+, well – it would be rude not to…

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A couple of friends will be getting married this May in Cyprus. Planning a wedding is a big deal for anyone, but if its to take place abroad its quite a scary undertaking – particularly with friends and family scattered as far away as Italy and the United States.

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