cutting edge – a borderless mobile phone!

By in brand, featured, mobile, trends, UX on 4 July 2015

Beijing, China – We’re used to seeing China produce hardware for Western big-hitters like Apple and Google, but more and more we’re seeing innovative designs coming from this Eastern technology powerhouse as well.

Last year, tiny Chinese start-up One Plus produced a world beating phone at a quality and price point to make Cupertino weep. Now nubia, a high-end Android smart phone manufacturer, unveiled its flagship 2015 device today in the US, the nubia Z9 – a quantum leap forward in borderless styling and ease of use for Android smartphones.

Moving the Smartphone goalposts

The nubia Z9’s specification is breathtaking, with groundbreaking features such as a visually borderless screen, more intuitive Android smartphone controls to enhance user experience with reduced steps to accomplish a task, an ergonomic design for easier holding, 16 MP camera with Image Stabilization and even fingerprint sensor technology.


The first thing that strikes you about this phone is the screen. Its “visually borderless”, appearing to touch the extreme edge of the phone case, with no visible rim or bezel. Its a 5.2 inch, full HD (1920 x 1080) display using Frame Interactive Technology for a simpler user interface.

The nubia Z9’s arc Refractive Conduction Technology (aRC) provides dazzling visual effects which are best in class. The borderless design not only provides amazing aesthetics, but open up a lot of new possibilities for users.

Gesture-based controls

Frame interactive Technology (FiT) allows users to control their phones by using grip and gesture based controls, such as touching the edge of the screen. For example, users can quickly launch the camera feature by simply turning the phone sideways and placing four fingertips on the screen’s edge or take a one-handed selfie by squeezing the handset without touching any buttons.

FiT technology reduces the most common operational steps down to only 2.7 steps as compared to traditional smartphones. The shape feels better in the hand and more secure to hold, too.

That camera

Want a great photo from your phone – well the 16 MP Camera with Optical Image Stabilization will guarantee it. That would embarrass many high-end DSLR cameras!

Powerful performance

The Z9 features a Snapdragon 810 chipset, 2900mAh rechargeable battery and runs Android 5.0 Lollipop.

An interactive revolution?

Ni Fei, nubia’s CEO is justifiably proud of the product, “Innovation never stops. It’s been the major driving force for the development of the smartphone industry. Just two years after being founded, this imagination has allowed nubia to become an industry pioneer in the marketplace.

“Revolution starts from imagination and the launch of the nubia Z9 is just the beginning. In the future, the world will embrace a revolution of smartphone interactive technology.”

When will we see it?

The US will get their hands on the Z9 first. It will be available in black and gold in Q3 2015 and will be offered in three models priced from $564 to $725, the price reflecting a new level of confidence in the market.

The three models are: Classic, with 3GB RAM and 32GB storage for $564, Elite, with 4GB RAM and 64GB storage for $645 and Exclusive with fingerprint sensor technology at $725.

The phone will be available from selected retailers and online direct from nubia.

The launch will be supported by a high-profile Ad in the World’s Techno-fashion Capital: New York City’s Times Square.

visit nubia to find out more…