When only one married partner is working, you’ll lose about a quarter of a million over ten years. Add one child into the equation and you’re down over half a million easy.

Read more Comments Off on freelance, not way-too-expensive-lance.

Once, all web designers had to do was to produce a creative design, wrap it in a bunch of HTML code and present it to the client.

Of course, it had to work with every web browser and still look great. No one ever had to worry about responsive web design.

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Which Smartphone would you get next week, next month, next year. How big will the screen be and what will it do?

Don’t worry if you don’t know. Because neither does anyone else. We just know it’ll beat what’s around today and it’ll do stuff better. And that’s the problem with mobile development.

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The web design industry has always had distinct roles and functions. But everything could be just about to change.

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Funny. I’ve always had a kind of uneasy feeling about Adobe’s Flash. Maybe because I saw it as some strange black art practised by weird geeks in back rooms. Flash never felt right, somehow.

Seems my unease about it was justified. Adobe’s just said it’s pulling the plug on part of its giant Flash product portfolio.

Only their Flash Mobile product, that is. Now you might say, so what? But this move suggests a more seismic event to follow.

With Adobe now working on the technology to replace Flash Mobile, desktop Flash will soon find itself the next in line product for the axe. But why’s that such a big deal. After all, technology changes regularly. Why worry about Flash?

Flash has long been king of Animation City. But Flash is a proprietary product you had to buy to use. Its not the agonising death of another corporate cash-cow that is bothering me. It is what will take its place. And that’s HTML5/CSS3. Which few really know much about.

We could see a real slow-down in site development as people try to get up to speed. That’s not occurred before and it comes now, when the Internet is seeing its fastest growth.

But this isn’t all doom and gloom. HTML5/CSS3 has great potential, such as search engine-friendly sites which can actually be updated – once we decide on the final video format, that is…

Don’t go for Flash – but don’t expect cheap HTML5/CSS animation. Because no one’s found the HTML5/CSS3 can opener yet!

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I went to one of those business get-togethers this week and someone asked me what I did. I said I was a Internet strategist, which received a blank stare – so I tried to explain why people need Internet strategy – and what qualified me to offer it.

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Thought about building a page for your business on Google+ yet?

While a Google Plus page may not appear to as sophisticated as Facebook mature offering, don’t underestimate Google’s strategy. Google knows web advertising and marketing and wouldn’t have taken on Facebook unless it thought it stood a real chance of success.

I’d expect Google to look after its own, too. So a business committing to their platform may enjoy benefits, such as targeted traffic or better search ranking. Maybe that won’t happen, but are you willing to risk it?

I wouldn’t walk away from that. A page takes minutes to set up and that’s another external link to your site. Given what the search engine optimization bandits want to charge you for their snake oil, you’ll have a better chance of Internet success with a Google+ page.

Google and Facebook own the Internet, so a Google Plus page is a good business decision. When you think about the potential net benefits of Google+, well – it would be rude not to…

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It’s funny, even some creative web designers can resist change. Traditional designers will tell you that they never re-use designs, they write everything from scratch, line by line, bit by bit.

Yeah, right. If they did that, they’d spend their lives re-inventing the wheel by re-coding everything, never producing anything creative.

Read more Comments Off on a design for life – your life!

It’s over forty years old and after all that time, we’ll still get it wrong!

Yep, I’m talking about email. And its so important. People will often base their commercial decisions about us simply on our email, not just by what we say, but how we send it.

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Its the most common website mistake that people make. We tend to get carried away with telling people how good our products are, how many customers we have, or how many awards we’ve been given. That’s all about you – you’re telling, not selling!

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